Build.
We design and launch consumer brands from zero — identifying category whitespace, sourcing product, and shipping the first creatives within weeks, not quarters.
A European brand holding company · Est. 2024
Building the nextgeneration ofconsumer brands.
Auxius creates, operates, and scales high-growth direct-to-consumer brands across Europe — combining performance marketing, product innovation, and operational depth under a single house.
Holdings profileFY 2024 → ∞
A1EUEuropean-builtBuilt and operated from Europe
A2DTCDirect-to-consumerOwned channels, direct relationships
A3Multi-cat.Across categoriesPet, wellness, and beyond
A4HoldLong-term ownershipNo exit clock
Not an agency. An operator of brands.
We combine brand building, data-driven marketing, product sourcing, creative production, and operational execution under one roof — so the brands we own move faster, learn faster, and compound.
Auxius is a European holding company that builds, acquires, and scales consumer brands directly. We are not a service business; every brand under Auxius is owned, operated, and capitalised by the same team.
Our edge is repetition. We run the same playbook — creative testing, supply, retention, infrastructure — across every brand we touch, so each new launch starts from a higher floor than the last.
The playbook/ 03
Scale.
We grow what works through paid media, conversion optimisation, creative iteration, and rigorous unit economics — across Meta, TikTok, Google, and emerging EU channels.
Own.
We are long-term owners. Brands stay in-house and compound — retention, supply, and brand equity becoming durable advantages, not exit metrics.
Quiet operators. Real categories.
By category · Not by brand
Auxius operates a deliberately private portfolio. Our brands stand on their own in market — we focus on a small number of categories, and go deep rather than wide.
Pet & companion.
Everyday products for modern pet owners — built around durability, design, and a paid-social-first go-to-market. A category we know well, with the supplier relationships and creative playbook to match.
Wellness & grounding.
Considered wellness products designed around daily ritual — hardware, accessories, and the supporting brand world. A category where craft, education, and creative depth compound over time.
In evaluationCategories we'd build or acquire in
03Home & livingOpen to opportunitiesIn evaluation
04Outdoor & lifestyleOpen to opportunitiesIn evaluation
05Beauty & personal careOpen to opportunitiesIn evaluation
Sharp execution. Long memory.
VelocityRigourDisciplineRepetitionLeveragePatience
We make our money on the difference between thinking about something and actually shipping it. Most of what we do is mechanical: test, measure, repeat — across products, channels, and brands.
01Fast testing, faster decisionsVelocity
02Data-backed, not data-paralysedRigour
03Lean operations, no theatreDiscipline
04Deep DTC expertise, repeatedRepetition
05Multi-brand shared infrastructureLeverage
06Long-term ownership mindsetPatience
A longer note on how we think
Read the full thesisThe full thesis — what we believe, what we don't, and what compounds.
Founders, suppliers, operators — we're listening.
Auxius is actively open to brand acquisitions, supplier relationships, manufacturing partnerships, and strategic collaborations across Europe and beyond.
We're building a team of operators, marketers, creatives, and builders.
Auxius is small on purpose. We hire generalists who can ship — and specialists who own a function end-to-end. If you want to build consumer brands at speed, we want to hear from you.